Head of Lifecycle & CRM
Architect of our email and WhatsApp systems. Builds the flows that turn one-time buyers into repeat revenue - typically 20-35% of a client's monthly sales.
Automation10 MIN READZORVENTMarch 23, 2026 / 10 min read
Lead scoring, content drafting, chat support and reporting - the AI workflows that are already running inside high-performing teams.
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WhatsApp9 MIN READZORVENTFebruary 23, 2026 / 9 min read
They are not rivals - they are a system. The channel-mix playbook that runs cart recovery, win-back and reorder at maximum return.
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WhatsApp9 MIN READZORVENTFebruary 6, 2026 / 9 min read
The honest guide to the WhatsApp Business API - approval timelines, costs, templates and the flows that justify the move.
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Email9 MIN READZORVENTFebruary 5, 2026 / 9 min read
Recency, frequency, monetary - the classic framework that turns a broadcast list into a sales machine with zero extra spend.
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Automation10 MIN READZORVENTJanuary 30, 2026 / 10 min read
Pipeline stages, lead scoring, activity capture and the dashboard that ends 'marketing leads are garbage' forever.
Read articleEmail11 MIN READZORVENTJanuary 26, 2026 / 11 min read
Email returns an average 21:1 - but only if you attribute it correctly. The sales-attribution framework that ends the guesswork.
Read articleWhatsApp14 MIN READZORVENTJanuary 12, 2026 / 14 min read
From opt-in funnels to AI chatbots - a practical playbook for turning the world's most-opened channel into a sales machine.
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