TikTok Marketing
TikTok strategy, Spark Ads and creator collaborations that turn short-form video into your cheapest acquisition channel.
2.7x average ROAS on TikTok campaigns-35% average CAC vs Meta in same market
Meta Ads
Retargeting that converts at 92% lift.
Meta-certified paid media across Facebook and Instagram - full-funnel funnels, Advantage+ shopping and retargeting that recovers lost sales.
92%
average conversion lift from retargeting
340%
average ROAS across accounts
3.4x
average ROAS on new-customer campaigns
Meta Ads92%ZORVENTOverview
We run Facebook and Instagram advertising as a sales system, not a posting calendar. Our Meta-certified buyers structure campaigns around your funnel - top-of-funnel reach, mid-funnel engagement and bottom-of-funnel conversion - then hammer the data layer until attribution is honest. Retargeting is where the magic happens: for most clients we measure a 92% lift in conversions from retargeting audiences alone. Creative is tested weekly, budgets follow the winners, and Advantage+ Shopping takes over for catalogue-driven e-commerce.
Deliverables
- Audience and funnel architecture map
- Weekly creative testing system (3+ variants)
- Pixel, CAPI and server-side tracking audit
- Retargeting stack: visitors, carts, engagers
- Weekly ROAS report with next-week plan
Scope
Campaign Strategy & Setup
- Audience research and segmentation
- Full-funnel design: awareness to conversion
- Campaign structure (TOF, MOF, BOF)
Ad Creative & Copywriting
- Image and video ad design
- Carousel and collection ads
- Copy variations and A/B testing
Conversion Campaigns
- Lead ads with instant forms
- Catalogue and dynamic product ads
- Advantage+ Shopping campaigns
- Abandoned-cart retargeting
Measurement
- Pixel and Conversions API setup
- Clean conversion tracking
- Weekly reporting and iteration
How we deliver
01
Audit
Audit your account, pixel and past data. Kill what does not convert.
02
Architect
Build the funnel map and audience matrix with budget splits.
03
Launch
Ship creative and copy in the first 48 hours.
04
Scale
Scale winners, kill losers, re-test weekly.
Service FAQ
Which Meta campaign type should we run?
E-commerce with a good catalogue runs Advantage+ Shopping. Lead generation runs Leads campaigns with instant forms. For retargeting we layer dynamic product ads over engaged audiences.
Do you manage the creative too?
Yes. Designers and copywriters on our team produce image, video and carousel creatives, and we A/B test weekly against your historical best performers.
What is a realistic ROAS for Meta ads?
Across our active accounts the average is 340%. Your number depends on margin, price point and catalogue size - we model the target before spending a rupee.
Keep exploring
Grow it as one system - these pair naturally with what you just read.
Landing Pages
High-converting landing pages and systematic conversion optimization - our pages average 17.2% conversion against a 12% industry norm.
17.2% average conversion rate+25% average CRO uplift in first sprint
E-commerce Growth
A complete e-commerce growth system - store optimization, paid media, email and WhatsApp lifecycle - that compounds sales quarter over quarter.
3-5x sales growth within 12 months+18% average AOV increase
Your competitors booked
theirs.
2 of 3 onboarding slots for this quarter are already claimed. Book a free growth audit. We show you exactly where your funnel leaks and what your next 90 days should look like, with zero obligation.