Google Ads

Be the answer when intent strikes.

Search, Shopping, Display, YouTube and Performance Max - engineered for bottom-funnel intent and measured to a 4.6x return.

4.6x

average return on ad spend

68%

average lift in qualified leads

-32%

average cost per conversion reduction

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Google Ads - 4.6xGoogle Ads4.6xZORVENT

Overview

Google is where demand already exists. We capture it. Our buyers structure Search around commercial intent, feed Shopping a clean Merchant Centre, and use Performance Max and Display as the acquisition layer. Keyword architecture is rebuilt from scratch - we bury broad-match waste and give exact intent full budget. Average client results run to a 4.6x return on ad spend, with lead-based accounts improving qualified lead volume by 68% in the first quarter.

Deliverables

  • Full account audit and restructure plan
  • Keyword and match-type architecture
  • Merchant feed and PMax setup (e-commerce)
  • GTM conversion tracking audit
  • Monthly search-term and spend report

Scope

Search

  • Keyword research and intent mapping
  • Ad group and account restructuring
  • Ad copy and RSA testing

Shopping & PMax

  • Merchant Centre setup and feeds
  • Product data optimization
  • Performance Max campaign architecture

Display & Video

  • YouTube and TrueView campaigns
  • Demand-gen remarketing
  • Custom audiences and placements

Measurement

  • Conversion tracking and GTM audit
  • Search term analysis weekly
  • Budget pacing and quality score tracking

How we deliver

01

Audit

Audit account structure, tracking and wasted spend.

02

Rebuild

Rebuild campaigns around commercial intent.

03

Launch

Launch search, shopping and display layers.

04

Optimize

Trim waste weekly, scale profitable queries.

Service FAQ

Search or Performance Max - what do we run?

Both, in layers. Search captures exact intent, PMax/Shopping covers the full auction. We balance budget by data, not preference.

Will you fix our tracking first?

Always. Conversion tracking audit is step one of every Google Ads engagement - campaigns run on clean data or not at all.

How do you handle low search volume niches?

We expand to YouTube, Display and demand-gen audiences, and pair Search with SEO so intent eventually comes to you.

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