Free tool
A defensible starting allocation across channels, retention and creative - shaped by your business model and phase, not by whoever pitched you last.
Your setup
Discovery-heavy, catalogue-fed, retention-funded
Recommended split
$10,000/mo
Meta (prospecting + Advantage+)
$4,00040%
Google (Shopping + PMax)
$3,00030%
Retention (email/WhatsApp platform & creative)
$1,20012%
Creative production
$1,00010%
Testing reserve (new channels/angles)
$8008%
Why this shape
Launch phases keep a testing reserve because your first job is finding the winning angle - not optimizing a losing one. Expect to reallocate weekly. Media spend goes direct to platforms; we never mark it up.
Get this modeled on my numbersStarting points based on patterns across 50+ accounts - your audit replaces them with contribution-margin math on real data.
Allocation questions we hear weekly
How should a beginner split a marketing budget?
Master one channel that matches how customers buy (search for intent, social for discovery), hold 10-15% as a testing reserve, and fund retention infrastructure from day one. Spreading thin across five channels teaches you nothing about any of them.
How often should budgets be reallocated?
Weekly at the line-item level during launch phases, then monthly once winners are stable. Reallocation follows marginal return - the next dollar goes wherever it earns most, not where last quarter's plan said.
Why keep a testing reserve when scaling?
Because channels saturate and creative fatigues. Brands without testing reserves discover their decline one quarter after it started. 8-10% keeps tomorrow's winner in the pipeline while today's pays the bills.
Want the allocation with your actual numbers?
The free audit replaces rules of thumb with contribution-margin math. Call +91 80761 29170.