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Platform dashboards tell you ROAS. This tells you whether that ROAS makes money after real margins and fixed costs.

Your numbers

Numbers stay on this page - nothing is sent anywhere. Model it honestly: include every cost that survives whether ads run or not.

3.75x

Platform ROAS

Revenue / ad spend

2.86x

Break-even ROAS

Minimum at 35% margin

2.31x

Blended MER

Revenue / total marketing cost

$-12,500

Net monthly profit

After spend, COGS and fixed costs

Verdict

You are profitable but thin: 3.8x vs a 2.9x break-even. One auction shift from red. Fix LTV (lifecycle flows) or margin before scaling.

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Benchmarks

  • Healthy D2C targets LTV:CAC of 3:1 or better
  • 3-5x ROAS is typical; low-margin categories need 4x+
  • Blended MER below 2x usually means fixed costs are eating the funnel
  • 35.0% margin puts your ceiling for paid CAC at $42,000 per customer at a 3:1 ratio

ROAS questions we hear weekly

What is a good ROAS?

There is no universal number - it depends entirely on margin. At 70% gross margin, 2x can be strongly profitable; at 20% margin you may need 5x+ just to break even. Compute your personal break-even ROAS as 100 divided by your gross margin percentage, then demand meaningfully more than it.

Why does my platform-reported ROAS look better than my bank account?

Platforms claim every conversion they can attribute and ignore your costs beyond ad spend. Sum Meta's claimed revenue plus Google's plus email-assisted sales and you will routinely exceed actual revenue by 30-60%. Judge channels on contribution margin and blended MER; use platform numbers only for inside-channel optimization.

Should I scale when ROAS looks good?

Scale against marginal numbers, not averages. If the next incremental dollar of spend still returns above your break-even, raise budgets 20% weekly. When marginal ROAS approaches break-even, redirect budget to creative testing or retention instead.

Want this on live account data?

The audit wires these formulas into your actual attribution. Call +91 80761 29170 or book below.

+91 80761 29170