Head of Performance Media
Runs the media desk across Meta, Google and TikTok. Obsessive about creative testing velocity - her batches find winners in days, not quarters.
Meta Ads10 MIN READZORVENTMarch 27, 2026 / 10 min read
Volume, structure and the kill rule - the weekly creative loop that keeps CAC falling while everyone else's creative decays.
Read article
TikTok11 MIN READZORVENTMarch 9, 2026 / 11 min read
Product listing ads, affiliate seeding and live shopping - how TikTok Shop is rewriting e-commerce discovery in 2026.
Read article
LinkedIn10 MIN READZORVENTFebruary 16, 2026 / 10 min read
ABM targeting, thought-leadership creative and the CRM-synced dashboard that ties LinkedIn spend to closed sales.
Read articleMeta Ads10 MIN READZORVENTFebruary 11, 2026 / 10 min read
Meta's AI campaign type is not a black box - it is a system with inputs. The catalogue, pixel and creative feed that unlock its best ROAS.
Read articleTikTok12 MIN READZORVENTFebruary 9, 2026 / 12 min read
Spark Ads, native creative and the watch-time metrics that actually predict sales - how D2C brands win the most misused channel in paid media.
Read article
Google Ads10 MIN READZORVENTFebruary 2, 2026 / 10 min read
Search intent mapping, match-type discipline and negative-keyword architecture - the unglamorous work that compounds into cheaper clicks.
Read articleMeta Ads9 MIN READZORVENTJanuary 5, 2026 / 9 min read
The 92% conversion-lift framework: audience layering, creative sequencing and the frequency math that separates retargeting from stalking.
Read article2 of 3 onboarding slots for this quarter are already claimed. Book a free growth audit. We show you exactly where your funnel leaks and what your next 90 days should look like, with zero obligation.