01
March 27, 2026 / 10 min read
The Creative Testing System: How We Find Winners in 48 Hours
Volume, structure and the kill rule - the weekly creative loop that keeps CAC falling while everyone else's creative decays.
Read articleHead of Performance Media
Runs the media desk across Meta, Google and TikTok. Obsessive about creative testing velocity - her batches find winners in days, not quarters.
Playbooks by Priya Sharma
02
March 9, 2026 / 11 min read
TikTok Shop: The Sales Channel Most Brands Are Sleeping On
Product listing ads, affiliate seeding and live shopping - how TikTok Shop is rewriting e-commerce discovery in 2026.
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03
February 16, 2026 / 10 min read
LinkedIn Ads for B2B: Building Pipeline, Not Impressions
ABM targeting, thought-leadership creative and the CRM-synced dashboard that ties LinkedIn spend to closed sales.
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04
February 11, 2026 / 10 min read
Advantage+ Shopping: How to Make Automation Work for You
Meta's AI campaign type is not a black box - it is a system with inputs. The catalogue, pixel and creative feed that unlock its best ROAS.
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05
February 9, 2026 / 12 min read
TikTok Marketing for E-Commerce: The 2026 Playbook
Spark Ads, native creative and the watch-time metrics that actually predict sales - how D2C brands win the most misused channel in paid media.
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06
February 2, 2026 / 10 min read
The Google Ads Account Restructure That Cut CPCs 32%
Search intent mapping, match-type discipline and negative-keyword architecture - the unglamorous work that compounds into cheaper clicks.
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07
January 5, 2026 / 9 min read
Retargeting That Actually Recovers Sales
The 92% conversion-lift framework: audience layering, creative sequencing and the frequency math that separates retargeting from stalking.
Read article08
December 17, 2025 / 11 min read
LinkedIn for B2B Pipeline: Strategy Beyond Posting Into the Void
The full-funnel LinkedIn system - organic authority, ABM targeting and ads - that fills pipeline instead of collecting impressions.
Read articleYour competitors booked
theirs.
Onboarding slots for this quarter are limited. We audit your funnel, show you where it leaks and what your next 90 days should look like - zero obligation.