Automotive marketing

Showrooms, service centers and EV brands - test drives booked, service bays full.

3x test drives booked-35% cost per test drive+26% service bay utilization
Automotive - 3xAutomotive3xZORVENT

Overview

Automotive buyers research for weeks before one test drive. We capture the research phase with search and comparison content, then convert with showroom-specific campaigns: test-drive funnels, trade-in angles, financing messaging and service reminders that keep bays full between sales seasons. EV brands get education-first funnels that handle range anxiety in the copy. Our automotive clients book 3x the test drives at 35% lower cost.

The challenges we solve

  • Long research cycles with multiple touchpoints
  • Local radius matters as much as budget
  • Inventory reality must match ad promise

Our playbook

01

Comparison and research content for the browse phase

02

Test-drive funnels with financing pre-approval

03

Local geo-fencing around dealership radius

04

Service-cycle retention campaigns

Scope

Dealerships

  • New and pre-owned vehicle dealers
  • Car and bike showrooms
  • Authorized service centers

EV & Accessories

  • EV dealers and charging operators
  • Car detailing and care
  • Accessories and modification shops

Services

More markets

Ready to win automotive?

Book the free audit - we will map your funnel against the playbook above.