Google Ads in Ottawa: how we run it
Ottawa rewards operators and punishes templates. Our google ads playbooks are built on what actually converts with this city's buyers.
Public-sector adjacency demands compliance-clean funnels and patient nurturing sequences.
Delivery is handled by a senior pod aligned to your hours (London pod, evening overlap) - strategy, media buying, creative and lifecycle under one roof, reporting weekly in booked sales.
What the program includes
- Full account audit and restructure plan
- Keyword and match-type architecture
- Merchant feed and PMax setup (e-commerce)
- GTM conversion tracking audit
- Monthly search-term and spend report
Operating details for Ottawa
- Campaign languages: English, French
- Billing currency: CAD ($); media spend paid direct to platforms
- Compliance review against local advertising rules before launch
- London pod, evening overlap