Google Ads in London: how we run it
London rewards operators and punishes templates. Our google ads playbooks are built on what actually converts with this city's buyers.
London CPCs rival New York; conversion-rate optimisation and lifecycle revenue decide profitability, not bid aggression.
One pod owns the whole system - no vendor relay, no junior handoffs. You get a single consolidated report every week and a named strategist who answers your calls.
What the program includes
- Full account audit and restructure plan
- Keyword and match-type architecture
- Merchant feed and PMax setup (e-commerce)
- GTM conversion tracking audit
- Monthly search-term and spend report
Operating details for London
- Campaign languages: English
- Billing currency: GBP (£); media spend paid direct to platforms
- Compliance review against local advertising rules before launch
- London hub