Meta Ads in New York: how we run it
Every serious facebook & instagram ads program in New York lives or dies on two numbers: cost per qualified lead and speed to first response. We build for both from day one.
New York CPCs run 2-4x the US national average, so creative testing velocity and landing page conversion rate carry more weight than raw budget.
One pod owns the whole system - no vendor relay, no junior handoffs. You get a single consolidated report every week and a named strategist who answers your calls.
What the program includes
- Audience and funnel architecture map
- Weekly creative testing system (3+ variants)
- Pixel, CAPI and server-side tracking audit
- Retargeting stack: visitors, carts, engagers
- Weekly ROAS report with next-week plan
Operating details for New York
- Campaign languages: English
- Billing currency: USD ($); media spend paid direct to platforms
- Compliance review against local advertising rules before launch
- London pod, evening overlap