Founder & Growth Strategist
Started Zorvent in 2019 after a decade running performance programs for D2C and SaaS brands. Personally leads every audit call and owns the 90-day roadmap on every account.
E-commerce11 MIN READZORVENTApril 6, 2026 / 11 min read
Titles, images, GTINs and the enhanced-feed features that decide whether your products show - and sell - in Shopping and PMax.
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Strategy13 MIN READZORVENTMarch 30, 2026 / 13 min read
The five-stage B2B funnel - awareness, engagement, consideration, decision, retention - with the channel and metric for each.
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Strategy12 MIN READZORVENTMarch 20, 2026 / 12 min read
Market selection, localization, budget sequencing and the country-by-country checklist that makes international expansion profitable.
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Strategy10 MIN READZORVENTFebruary 28, 2026 / 10 min read
The reporting hierarchy that separates sales truth from vanity - and the metrics you should quietly stop reporting.
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Strategy12 MIN READZORVENTFebruary 20, 2026 / 12 min read
Win-back, loyalty, reorder and referral - the four programs that make your existing customers your cheapest growth channel.
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Strategy9 MIN READZORVENTFebruary 19, 2026 / 9 min read
The false war between brand and performance marketing - and the integrated model where creative fuels both.
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Strategy9 MIN READZORVENTFebruary 14, 2026 / 9 min read
Price anchoring, bundle architecture and margin analysis - the highest-leverage 'marketing' work nobody puts in the marketing budget.
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E-commerce12 MIN READZORVENTJanuary 22, 2026 / 12 min read
Creative testing in October, audiences in November, margins in December - the quarter-long sprint that decides your year.
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