Definition
Feed-driven campaigns (Meta Catalog Sales, Google Shopping/PMax) dynamically generate product ads from your catalog, matching items to likely buyers. Feed quality - titles, images, availability data - quietly decides their ceiling.
Why it matters
Catalog campaigns are the workhorse of D2C retargeting and prospecting alike; optimizing the feed usually beats optimizing the campaign settings.
Benchmarks
Keep feed disapprovals near zero; audit titles against top search queries quarterly
All glossary terms