Paid Media

CPC

Quick answer

Cost per click - what each ad click costs you.

Definition

CPC is spend divided by clicks. It varies wildly by market and intent: search clicks on 'buy' keywords cost multiples of social clicks, but convert far better. CPC is a diagnostic, not a target - the goal is profitable customers, not cheap clicks.

Why it matters

Cheap clicks from the wrong audience are the most expensive thing in marketing.

Formula

Ad spend / Clicks

All glossary terms

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