Definition
Every query carries intent: 'best CRM for small business' (research), 'Zorvent pricing' (navigational), 'buy Klaviyo plan' (transactional). Matching ad and landing content to the actual intent is the core of profitable search - more than bids, more than keywords.
Why it matters
We structure entire accounts around intent tiers, because intent - not keyword - is what you actually buy on search.
All glossary terms