Definition
A landing page is designed around a single conversion - book, buy, WhatsApp, enroll - with message match to the ad that delivered the visitor. Structure beats decoration: one promise, one proof stack, one action, repeated. Our framework averages 17.2% conversion on cold traffic.
Why it matters
Sending paid traffic to a homepage is paying for a tour. Landing pages close.
Benchmarks
8-17% on engineered pages vs 2-4% on generic sites
All glossary terms