Conversion & Landing

Lead Magnet

Quick answer

A valuable free asset traded for contact details.

Definition

A lead magnet is a checklist, calculator, guide, audit or template offered in exchange for an email or WhatsApp opt-in. Effectiveness is decided by specificity - 'The 25-point SEO audit we run on every account' converts multiples of 'Free marketing ebook'.

Why it matters

We build tools, not PDFs. Interactive magnets qualify while they capture.

All glossary terms

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