Analytics & Metrics

Conversion Rate

Quick answer

The share of visitors who take the action you built the page for.

Definition

Conversion rate divides conversions by sessions (or visitors). It is the multiplicative middle of growth - doubling it halves CAC and doubles ROAS with zero extra spend. Landing pages we build average 8-17% against 2-4% category norms because the page is engineered against one objection.

Why it matters

Traffic is rented; conversion is owned. It is the cheapest place to look for growth first.

Formula

Conversions / Visitors

Benchmarks

2-4% typical e-commerce; engineered landing pages: 8-17%

All glossary terms

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