Definition
Creative testing puts structured batches of ads - varying hook, format, angle - into controlled spend and reads CTR, CPA and thumb-stop metrics in 48-72 hours. Creative is now the main algorithm input; the account that tests fastest, wins.
Why it matters
Our 48-hour batch cadence is why accounts compound. Media buying is now mostly creative velocity.
Benchmarks
Test 3-5 new concepts weekly; kill underperformers at 2x target CPA
All glossary terms