Analytics & Metrics

CRO

Quick answer

Conversion rate optimization - systematic testing to raise conversion.

Definition

CRO is the discipline of lifting conversion through structured hypothesis, prioritized tests (message, offer, layout, friction) and measured outcomes. Best practice tests big levers first - offer clarity, objection handling, proof - before button colors.

Why it matters

A 20% conversion lift is a 20% effective budget increase on every channel simultaneously.

All glossary terms

More in Analytics & Metrics

LTVMERAttributionConversion RateA/B TestingCreative Testing

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