Definition
A flow is an automated sequence triggered by an event: welcome series on subscribe, abandoned cart on checkout exit, post-purchase on order. Flows run 24/7 and typically earn several times the revenue-per-send of calendar campaigns.
Why it matters
Flows are infrastructure - build once, earn monthly. We launch the core eight in the first 30 days of any program.
Benchmarks
Abandoned-cart flows commonly recover 5-12% of abandoned revenue
All glossary terms