Lifecycle & Retention

WhatsApp Marketing

Quick answer

The 98%-open-rate channel - broadcasts, flows and commerce in chat.

Definition

WhatsApp marketing uses the WhatsApp Business API for opt-in broadcasts, behavior-triggered messages, support and even catalogs and checkout inside the chat. Open rates near 98% make it the most-read channel in most markets - and the easiest to abuse into blocks and bans.

Why it matters

Consent-first WhatsApp programs are the highest-ROI retention surface we run in India, MENA, SEA and LATAM.

Benchmarks

60-90% open rates on well-targeted broadcasts (98% on direct conversations)

All glossary terms

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