Lifecycle & Retention

Lifecycle Marketing

Quick answer

Messaging systems mapped to where a customer is - not calendar blasts.

Definition

Lifecycle marketing automates the right message to the right stage: welcome, browse, cart, post-purchase, winback, replenishment. Email and WhatsApp are the rails. Done well it turns a customer list into a revenue channel that costs nothing per send.

Why it matters

Owned channels routinely drive 20-35% of our clients' monthly sales at near-zero marginal cost.

All glossary terms

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