Conversion & Landing

CTA

Quick answer

Call to action - the single, unmistakable next step you want.

Definition

A CTA is the designed next action: the button, link or WhatsApp prompt. Strong CTAs are specific ('Get your free audit'), low-risk (state what happens next) and repeated through the page. Weak CTAs are vague ('Learn more', 'Submit') and hide the payoff.

Why it matters

Visitors don't hunt for next steps. We make one action obvious and repeat it with intent.

All glossary terms

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