Paid Media

LinkedIn Ads

Quick answer

Professional-targeting ads for B2B pipeline, not impressions.

Definition

LinkedIn offers firmographic targeting - title, company, industry, seniority - unmatched for B2B. Costs per click run high, so the discipline is narrow audiences, high-value offers (audits, benchmarks, tools) and lead-gen forms that pre-qualify before the sales call.

Why it matters

For pipeline businesses, one closed enterprise deal pays for a quarter of LinkedIn spend. We optimize to SQL cost, not CPC.

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