SEO & Organic

Local SEO

Quick answer

Winning map-pack and near-me visibility for physical businesses.

Definition

Local SEO is the discipline of ranking in 'near me' searches and Google's map pack: Google Business Profile optimization, reviews velocity, location pages, citations and local links. For multi-location brands it is a per-outlet operation, not a site-wide one.

Why it matters

For local businesses the map pack is the entire front page. We run GBP as an owned channel with weekly review and post cadence.

All glossary terms

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