Definition
Three user-experience metrics: Largest Contentful Paint (main content visible, target under 2.5s), Interaction to Next Paint (responsiveness, under 200ms) and Cumulative Layout Shift (visual stability, under 0.1). They feed rankings and every conversion rate you have.
Why it matters
Speed is SEO and CRO at once. Our builds ship with image discipline and lean JavaScript because slow sites tax every channel.
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