The financial services (bfsi) growth problem
Financial services combine the highest regulation with the highest LTV. We build compliant acquisition systems for banks, NBFCs, lenders, insurers and wealth managers: campaigns that pass every content review, landing pages with the right disclosures, and application funnels that qualify before the cost hits. Attribution is engineered around the long sale - from first click to disbursement. Compliance is a feature, not a constraint.
- Content and targeting restrictions in every market
- High-value customers, long qualification funnels
- Fraud and fake-lead pollution in every channel
How the meta ads program solves it
We run Facebook and Instagram advertising as a sales system, not a posting calendar. Our Meta-certified buyers structure campaigns around your funnel - top-of-funnel reach, mid-funnel engagement and bottom-of-funnel conversion - then hammer the data layer until attribution is honest. Retargeting is where the magic happens: for most clients we measure a 92% lift in conversions from retargeting audiences alone. Creative is tested weekly, budgets follow the winners, and Advantage+ Shopping takes over for catalogue-driven e-commerce.
- Audience and funnel architecture map
- Weekly creative testing system (3+ variants)
- Pixel, CAPI and server-side tracking audit
- Retargeting stack: visitors, carts, engagers
- Weekly ROAS report with next-week plan
Our approach, adapted to your vertical
- Compliance-reviewed creative and landing architecture
- Pre-qualification forms that filter before cost
- Lead scoring and fraud checks in the funnel
- WhatsApp nurture for high-value products