The hospitality & tourism growth problem
Hospitality thrives on direct demand. We help hotels and resorts shift bookings from OTAs to direct channels, fill restaurant seats with geo-targeted campaigns, and drive travel operators' packages through seasonal search demand. Social content that makes people want to be there is half the battle - booking-optimized landing pages win the rest. Our hospitality clients grow direct sales 35-60% within two seasons.
- OTA commission eats margins on every booking
- Seasonality demands precise budget timing
- Visual appetite is the deciding factor
How the google ads program solves it
Google is where demand already exists. We capture it. Our buyers structure Search around commercial intent, feed Shopping a clean Merchant Centre, and use Performance Max and Display as the acquisition layer. Keyword architecture is rebuilt from scratch - we bury broad-match waste and give exact intent full budget. Average client results run to a 4.6x return on ad spend, with lead-based accounts improving qualified lead volume by 68% in the first quarter.
- Full account audit and restructure plan
- Keyword and match-type architecture
- Merchant feed and PMax setup (e-commerce)
- GTM conversion tracking audit
- Monthly search-term and spend report
Our approach, adapted to your vertical
- Direct-booking campaigns with rate incentive angles
- Seasonal calendars timed to search demand peaks
- Cinematic content that sells the feeling, not the room
- Review and rating management across platforms