The manufacturing & industrial growth problem
Industrial buyers research digitally even when they buy through relationships. We build B2B digital funnels for manufacturers: technical content that ranks on component and capability searches, LinkedIn ABM on the OEM and distributor lists that matter, and proposal-ready websites that shorten sales cycles. For SMB manufacturers, local search and directory presence drive RFQ volume with nearly zero cost.
- Long B2B cycles with many stakeholders
- Technical audiences hate marketing fluff
- RFQ quality determines sales, not volume
How the google ads program solves it
Google is where demand already exists. We capture it. Our buyers structure Search around commercial intent, feed Shopping a clean Merchant Centre, and use Performance Max and Display as the acquisition layer. Keyword architecture is rebuilt from scratch - we bury broad-match waste and give exact intent full budget. Average client results run to a 4.6x return on ad spend, with lead-based accounts improving qualified lead volume by 68% in the first quarter.
- Full account audit and restructure plan
- Keyword and match-type architecture
- Merchant feed and PMax setup (e-commerce)
- GTM conversion tracking audit
- Monthly search-term and spend report
Our approach, adapted to your vertical
- Capability and spec-led content architecture
- ABM targeting on OEM and distributor lists
- Proposal-ready site sections that shorten cycles
- Directories and local search for RFQ volume