Real Estate × Google Ads

Google Ads for Real Estate & Property

Developers, brokers and PropTech - qualified site visits, not vanity brochure downloads.

-40%

cost per qualified site visit

+58%

visits booked from ad traffic

4.6x

average return on ad spend

68%

average lift in qualified leads

Get the Real Estate playbook

Quick answer

Zorvent delivers google ads for real estate & property businesses through senior pods who know the vertical: huge ticket value means long, high-touch funnels, solved with full account audit and restructure plan and weekly iteration against booked revenue.

The real estate & property growth problem

Real estate is the highest-ticket decision most buyers make, and it demands the highest-touch marketing. We run campaigns that target by project, budget band and intent stage - then qualify through landing pages and WhatsApp conversations before a single site visit. Developer brands get positioning that supports premium pricing; brokers get volume engines; PropTech gets acquisition funnels that match product loops. Average cost per qualified visit drops 40% within two quarters.

  • Huge ticket value means long, high-touch funnels
  • Site-visit quality matters more than lead volume
  • Trust deficit in the category

How the google ads program solves it

Google is where demand already exists. We capture it. Our buyers structure Search around commercial intent, feed Shopping a clean Merchant Centre, and use Performance Max and Display as the acquisition layer. Keyword architecture is rebuilt from scratch - we bury broad-match waste and give exact intent full budget. Average client results run to a 4.6x return on ad spend, with lead-based accounts improving qualified lead volume by 68% in the first quarter.

  • Full account audit and restructure plan
  • Keyword and match-type architecture
  • Merchant feed and PMax setup (e-commerce)
  • GTM conversion tracking audit
  • Monthly search-term and spend report

Our approach, adapted to your vertical

  • Project-page funnels with budget and stage filters
  • WhatsApp-first qualification and site-visit booking
  • Virtual tour and video content that pre-qualifies
  • Developer brand positioning for premium pricing

FAQ

How does google ads work specifically for real estate & property?

Generic google ads playbooks fail in real estate & property because the buying cycle, compliance rules and creative angles are different. We start from your vertical's benchmarks - channel data specific to your category - then build the funnel around how real estate & property customers actually decide.

What results should we expect?

Every engagement starts with a free audit that models realistic targets from your current funnel and spend - typically meaningful performance shifts land between weeks 4 and 8.

What do you need from us to start?

Access to your existing accounts (or we build new ones you own), one strategy call per week, and honest data. Campaigns go live within 48 hours of sign-off; the first full report lands on day 30.

Search or Performance Max - what do we run?

Both, in layers. Search captures exact intent, PMax/Shopping covers the full auction. We balance budget by data, not preference.

Will you fix our tracking first?

Always. Conversion tracking audit is step one of every Google Ads engagement - campaigns run on clean data or not at all.

Grow real estate the engineered way

Free real estate funnel audit - modeled on real vertical benchmarks.