Branding & Design in Ottawa: how we run it
Ottawa rewards operators and punishes templates. Our branding & graphic design playbooks are built on what actually converts with this city's buyers.
Public-sector adjacency demands compliance-clean funnels and patient nurturing sequences.
One pod owns the whole system - no vendor relay, no junior handoffs. You get a single consolidated report every week and a named strategist who answers your calls.
What the program includes
- Logo suite and brand mark system
- Typography and color tokens
- Brand guidelines document
- Collateral templates and assets
- Social and ad creative templates
- Source files with usage license
Operating details for Ottawa
- Campaign languages: English, French
- Billing currency: CAD ($); media spend paid direct to platforms
- Compliance review against local advertising rules before launch
- London pod, evening overlap