Meta Ads in Edinburgh: how we run it
Every serious facebook & instagram ads program in Edinburgh lives or dies on two numbers: cost per qualified lead and speed to first response. We build for both from day one.
August festival season and December Hogmanay create booking surges that reward capacity-planning funnels.
Delivery is handled by a senior pod aligned to your hours (London hub) - strategy, media buying, creative and lifecycle under one roof, reporting weekly in booked sales.
What the program includes
- Audience and funnel architecture map
- Weekly creative testing system (3+ variants)
- Pixel, CAPI and server-side tracking audit
- Retargeting stack: visitors, carts, engagers
- Weekly ROAS report with next-week plan
Operating details for Edinburgh
- Campaign languages: English
- Billing currency: GBP (£); media spend paid direct to platforms
- Compliance review against local advertising rules before launch
- London hub