Google Ads in Edinburgh: how we run it
Every serious google ads program in Edinburgh lives or dies on two numbers: cost per qualified lead and speed to first response. We build for both from day one.
August festival season and December Hogmanay create booking surges that reward capacity-planning funnels.
One pod owns the whole system - no vendor relay, no junior handoffs. You get a single consolidated report every week and a named strategist who answers your calls.
What the program includes
- Full account audit and restructure plan
- Keyword and match-type architecture
- Merchant feed and PMax setup (e-commerce)
- GTM conversion tracking audit
- Monthly search-term and spend report
Operating details for Edinburgh
- Campaign languages: English
- Billing currency: GBP (£); media spend paid direct to platforms
- Compliance review against local advertising rules before launch
- London hub