Definition
Bid strategies range from manual CPC to Target ROAS and Maximize Conversions. Smart bidding needs stable conversion data (typically 30+ conversions monthly) to learn; switching strategies too often resets the learning phase and wrecks performance.
Why it matters
Most 'platform doesn't work' complaints trace back to mismatched bid strategy - targeting ROAS on ten conversions monthly gives the algorithm nothing to optimize toward.
Benchmarks
30-50 conversions per month minimum before value-based bidding
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