SEO & Organic

Index Bloat

Quick answer

Low-value pages occupying Google's index and diluting site quality.

Definition

Tag archives, filtered permutations, paginated ghosts and expired pages accumulate until crawlers and quality algorithms see bloat where substance should be. Pruning restores the ratio of useful to useless.

Why it matters

Sites are judged in aggregate - a 60% junk index drags down the 40% that pays the bills.

Benchmarks

Audit quarterly: indexed pages vs pages worth indexing


All glossary terms

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