Analytics & Metrics

Net Promoter Score

Quick answer

A loyalty survey scoring willingness to recommend on a 0-10 scale.

Definition

NPS classifies respondents as promoters (9-10), passives (7-8) or detractors (0-6), subtracting detractors from promoters. Blunt but universally comparable - and the open follow-up question is where the actual intelligence lives.

Why it matters

Tracking NPS alongside cohorts reveals whether growth is buying satisfaction or masking erosion.

Formula

% Promoters - % Detractors

Benchmarks

Agencies: 40+ strong; 70+ world-class

All glossary terms

More in Analytics & Metrics

LTVMERAttributionConversion RateCROA/B Testing

Your competitors booked
theirs.

Onboarding slots for this quarter are limited. We audit your funnel, show you where it leaks and what your next 90 days should look like - zero obligation.

+91 80761 29170