Definition
User-generated-content ads mimic creator posts - handheld footage, natural speech, imperfect lighting - because feeds psychologically classify polish as advertising and skip it. Done well they consistently out-produce agency-grade productions on cold audiences.
Why it matters
UGC is not a cheap option, it is a format strategy: brief creators against real objections, test hooks relentlessly, and let performance pick survivors.
Benchmarks
Test 3-5 UGC hooks against each studio concept before judging either
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