E-commerce

AOV

Quick answer

Average order value - the mean revenue per order.

Definition

AOV is revenue divided by orders. Lifting it - bundles, tiered free shipping thresholds, post-purchase upsells - directly improves CAC tolerance and paid efficiency, because the same acquisition cost buys more revenue.

Why it matters

A 15% AOV lift can turn a 2.1x ROAS account profitable without touching a single campaign.

Formula

Revenue / Number of orders

All glossary terms

More in E-commerce

Upsell & Cross-sellCart AbandonmentRepeat Purchase RateGMVD2CMarketplace vs D2C

Your competitors booked
theirs.

2 of 3 onboarding slots for this quarter are already claimed. Book a free growth audit. We show you exactly where your funnel leaks and what your next 90 days should look like, with zero obligation.

+91 80761 29170