E-commerce

AOV

Quick answer

Average order value - the mean revenue per order.

Definition

AOV is revenue divided by orders. Lifting it - bundles, tiered free shipping thresholds, post-purchase upsells - directly improves CAC tolerance and paid efficiency, because the same acquisition cost buys more revenue.

Why it matters

A 15% AOV lift can turn a 2.1x ROAS account profitable without touching a single campaign.

Formula

Revenue / Number of orders

All glossary terms

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