E-commerce

Marketplace vs D2C

Quick answer

Selling where the traffic is (Amazon, marketplace) vs owning the customer.

Definition

Marketplaces offer demand and logistics at the price of commoditization, fees and zero customer data. D2C offers margin, data and relationship at the price of buying your own traffic. Strong brands run both - marketplace for volume and discovery, D2C for margin and retention.

Why it matters

We help brands split deliberately: marketplace for acquisition surface, owned store for repeat economics.

All glossary terms

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