E-commerce

Purchase Frequency

Quick answer

How many orders the average customer places per period.

Definition

Frequency divides orders by unique customers. Small shifts compound heavily: moving 2.1 annual orders to 2.5 lifts revenue 19% without acquiring anyone - which is why lifecycle channels outearn acquisition at maturity.

Why it matters

Frequency is the lever acquisition cannot touch - email, WhatsApp and loyalty programs pull it directly.

Formula

Total orders / Unique customers

All glossary terms

More in E-commerce

AOVUpsell & Cross-sellCart AbandonmentRepeat Purchase RateGMVD2C

Your competitors booked
theirs.

Onboarding slots for this quarter are limited. We audit your funnel, show you where it leaks and what your next 90 days should look like - zero obligation.

+91 80761 29170