The automotive growth problem
Automotive buyers research for weeks before one test drive. We capture the research phase with search and comparison content, then convert with showroom-specific campaigns: test-drive funnels, trade-in angles, financing messaging and service reminders that keep bays full between sales seasons. EV brands get education-first funnels that handle range anxiety in the copy. Our automotive clients book 3x the test drives at 35% lower cost.
- Long research cycles with multiple touchpoints
- Local radius matters as much as budget
- Inventory reality must match ad promise
How the meta ads program solves it
We run Facebook and Instagram advertising as a sales system, not a posting calendar. Our Meta-certified buyers structure campaigns around your funnel - top-of-funnel reach, mid-funnel engagement and bottom-of-funnel conversion - then hammer the data layer until attribution is honest. Retargeting is where the magic happens: for most clients we measure a 92% lift in conversions from retargeting audiences alone. Creative is tested weekly, budgets follow the winners, and Advantage+ Shopping takes over for catalogue-driven e-commerce.
- Audience and funnel architecture map
- Weekly creative testing system (3+ variants)
- Pixel, CAPI and server-side tracking audit
- Retargeting stack: visitors, carts, engagers
- Weekly ROAS report with next-week plan
Our approach, adapted to your vertical
- Comparison and research content for the browse phase
- Test-drive funnels with financing pre-approval
- Local geo-fencing around dealership radius
- Service-cycle retention campaigns