The automotive growth problem
Automotive buyers research for weeks before one test drive. We capture the research phase with search and comparison content, then convert with showroom-specific campaigns: test-drive funnels, trade-in angles, financing messaging and service reminders that keep bays full between sales seasons. EV brands get education-first funnels that handle range anxiety in the copy. Our automotive clients book 3x the test drives at 35% lower cost.
- Long research cycles with multiple touchpoints
- Local radius matters as much as budget
- Inventory reality must match ad promise
How the google ads program solves it
Google is where demand already exists. We capture it. Our buyers structure Search around commercial intent, feed Shopping a clean Merchant Centre, and use Performance Max and Display as the acquisition layer. Keyword architecture is rebuilt from scratch - we bury broad-match waste and give exact intent full budget. Average client results run to a 4.6x return on ad spend, with lead-based accounts improving qualified lead volume by 68% in the first quarter.
- Full account audit and restructure plan
- Keyword and match-type architecture
- Merchant feed and PMax setup (e-commerce)
- GTM conversion tracking audit
- Monthly search-term and spend report
Our approach, adapted to your vertical
- Comparison and research content for the browse phase
- Test-drive funnels with financing pre-approval
- Local geo-fencing around dealership radius
- Service-cycle retention campaigns