The automotive growth problem
Automotive buyers research for weeks before one test drive. We capture the research phase with search and comparison content, then convert with showroom-specific campaigns: test-drive funnels, trade-in angles, financing messaging and service reminders that keep bays full between sales seasons. EV brands get education-first funnels that handle range anxiety in the copy. Our automotive clients book 3x the test drives at 35% lower cost.
- Long research cycles with multiple touchpoints
- Local radius matters as much as budget
- Inventory reality must match ad promise
How the seo program solves it
Paid traffic stops when the budget stops. SEO is the channel that keeps paying. We run SEO as an engineering discipline: technical foundations, on-page architecture, content clusters built around commercial intent, authority building through digital PR, and local SEO for businesses that live on the map. Reporting is honest - rankings, organic traffic and the sales those rankings create. Most engagements show measurable organic growth by month four and compounding returns after.
- Technical audit and fix roadmap
- Keyword map by intent and funnel stage
- Content cluster plan with briefs
- Link building and PR calendar
- Monthly rankings and sales report
Our approach, adapted to your vertical
- Comparison and research content for the browse phase
- Test-drive funnels with financing pre-approval
- Local geo-fencing around dealership radius
- Service-cycle retention campaigns