The education & e-learning growth problem
Education marketing is a lead-velocity game: the right parent or aspirant at the right decision moment. We run admission funnels for schools, coaching institutes, colleges and EdTech platforms - campaigns that reach the parent and the student separately, landing pages that answer the real objections, and CRM flows that follow up until enrollment. Our education clients see 2.5-4x their previous lead volume within one admission cycle.
- Long, seasonal decision cycles tied to exam calendars
- Two audiences: parents decide, students influence
- Lead quality varies wildly - clicks are not enrollments
How the meta ads program solves it
We run Facebook and Instagram advertising as a sales system, not a posting calendar. Our Meta-certified buyers structure campaigns around your funnel - top-of-funnel reach, mid-funnel engagement and bottom-of-funnel conversion - then hammer the data layer until attribution is honest. Retargeting is where the magic happens: for most clients we measure a 92% lift in conversions from retargeting audiences alone. Creative is tested weekly, budgets follow the winners, and Advantage+ Shopping takes over for catalogue-driven e-commerce.
- Audience and funnel architecture map
- Weekly creative testing system (3+ variants)
- Pixel, CAPI and server-side tracking audit
- Retargeting stack: visitors, carts, engagers
- Weekly ROAS report with next-week plan
Our approach, adapted to your vertical
- Dual-audience campaigns: parent ads vs student ads
- Exam-season acceleration calendar built around dates
- CRM flows that nurture from inquiry to enrollment
- Campus and results-led creative that builds trust