The education & e-learning growth problem
Education marketing is a lead-velocity game: the right parent or aspirant at the right decision moment. We run admission funnels for schools, coaching institutes, colleges and EdTech platforms - campaigns that reach the parent and the student separately, landing pages that answer the real objections, and CRM flows that follow up until enrollment. Our education clients see 2.5-4x their previous lead volume within one admission cycle.
- Long, seasonal decision cycles tied to exam calendars
- Two audiences: parents decide, students influence
- Lead quality varies wildly - clicks are not enrollments
How the google ads program solves it
Google is where demand already exists. We capture it. Our buyers structure Search around commercial intent, feed Shopping a clean Merchant Centre, and use Performance Max and Display as the acquisition layer. Keyword architecture is rebuilt from scratch - we bury broad-match waste and give exact intent full budget. Average client results run to a 4.6x return on ad spend, with lead-based accounts improving qualified lead volume by 68% in the first quarter.
- Full account audit and restructure plan
- Keyword and match-type architecture
- Merchant feed and PMax setup (e-commerce)
- GTM conversion tracking audit
- Monthly search-term and spend report
Our approach, adapted to your vertical
- Dual-audience campaigns: parent ads vs student ads
- Exam-season acceleration calendar built around dates
- CRM flows that nurture from inquiry to enrollment
- Campus and results-led creative that builds trust