The education & e-learning growth problem
Education marketing is a lead-velocity game: the right parent or aspirant at the right decision moment. We run admission funnels for schools, coaching institutes, colleges and EdTech platforms - campaigns that reach the parent and the student separately, landing pages that answer the real objections, and CRM flows that follow up until enrollment. Our education clients see 2.5-4x their previous lead volume within one admission cycle.
- Long, seasonal decision cycles tied to exam calendars
- Two audiences: parents decide, students influence
- Lead quality varies wildly - clicks are not enrollments
How the landing pages program solves it
Traffic without a converting page is spend without a return. We design, build and test landing pages engineered around one goal - the click, the call, the cart. Every page ships with a copy framework, social proof placement and a measurement plan, then enters our CRO loop: hypothesis, test, learn, ship. Our pages average a 17.2% conversion rate against a 12% industry baseline, and our optimization sprints routinely push established pages another 20-40%.
- Conversion-ready landing page design and build
- Copy that follows an AIDA framework
- Event tracking and heatmap setup
- A/B test roadmap for month one
- Monthly conversion report
Our approach, adapted to your vertical
- Dual-audience campaigns: parent ads vs student ads
- Exam-season acceleration calendar built around dates
- CRM flows that nurture from inquiry to enrollment
- Campus and results-led creative that builds trust