E-commerce

Inventory Turnover

Quick answer

How many times stock sells through and replenishes annually.

Definition

Turnover divides COGS by average inventory, revealing capital efficiency in physical retail. High turnover means cash cycles quickly; low turnover means margins funding warehouses instead of growth.

Why it matters

Marketing amplifies whatever inventory allows - promoting dead stock wastes demand while starving winners of budget.

Formula

Cost of goods sold / Average inventory value

Benchmarks

Fashion 4-6x annually; grocery far higher; luxury intentionally lower


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