Definition
Sell-through compares units sold against units available, typically monthly. It forecasts markdown risk early - styles lagging plan get promoted while margins still exist, not after they become clearance.
Why it matters
Paired with marketing calendars, sell-through turns promotions from panic discounts into scheduled capital recovery.
Formula
(Units sold / Units received) x 100
Benchmarks
70-80% seasonal sell-through before markdown season
All glossary terms