Definition
Onboarding sequences compress time-to-value: welcome education, profile setup nudges, first-action prompts staged across email, WhatsApp or in-app channels. SaaS activation, gym attendance and e-commerce second purchases all hinge on this window.
Why it matters
Retention math is brutal - users who never reach first value churn at overwhelming rates, making onboarding the highest-leverage flow in the entire lifecycle.
Benchmarks
Map flows to a first-value milestone, not a calendar
All glossary terms